Facebook is testing a Paypal competitor for mobile payments
Facebook is coming with new feature for Paypal payment. Now
users can make purchases through mobile application by payment information they
add to their account on the social network.. Facebook plans to test a mobile
payments service .They describe it on a “very
small test”. And the company says there is set schedule for making the service
available to users. The service would use payment information that shoppers
store on Facebook to automatically complete checkout forms of certain mobile
apps. Then, the app would process the purchase. Under the service, a user
would register their credit card with Facebook in advance (many people already
do this because they play games or on Facebook for things that require
transactions) and when they want to make a payment, they would just log in with
their Facebook credentials, rather than digging out their credit card number.
Spokeswoman
Tera Randall said in an e-mailed statement that Facebook has a “great
relationship with PayPal, and this product is simply to test how we can help
our app partners provide a more simple commerce experience.”
“Consumers want safe,
seamless and convenient mobile payments and there are a growing number of
competitors that consumers trust more — such as PayPal, Visa (V.me) and
others,” Carrington said in an e-mailed statement.
There has been speculation that Facebook is
looking to take on Paypal and other providers of those services that allow
their services for billing. Paypal has already put out a statement that they
welcome the competition, to which Facebook said it has a “great relationship
with PayPal” PayPal and the two companies are partners. PayPal
spokesperson said in a statement, “We have a great relationship with Facebook
and expect that to continue. Our customers love using Paypal on Facebook.”
Paypal continued, “We’ve been investing in mobile payments since
2006, and last year 10 percent of our total payment volume – $14 billion – was
from mobile devices. However, we always welcome competition and look forward to
seeing what Facebook will announce.”
To use Facebook’s upcoming online payments service shoppers will
have to hand over their credit card details to Facebook. Given the recent PRISM
revelations however, it’s possible that users will be reluctant to hand over
their personal details to the social network.
The user benefits from ease of use and the merchant benefits
because it means more sales are completed. Facebook, of course, benefits in a
number of ways including data acquisition and whatever kind of transaction fee
they get. Forrester Research retail analyst Sucharita Mulpuru seemed to
agree, and told Allthingsd that the lack of trust users have for Facebook could
ultimately hinder the firm’s mobile payments plans.
He said, “Nobody trusts social networks with their financial
information, and they are certainly not going to trust Facebook. Maybe they
have a few million people that have bought something on things like FarmVille,
but that does not a network make.”
However, if it is a success a mobile payments system could give
Facebook a much needed insight into shoppers’ mobile shopping habits, which
could see the social network boosting its mobile experience further with better
targeted advertising.
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